We believe that every human being is unique with distinctive strengths (and weaknesses), has something important to contribute, has a special purpose, must be encouraged and given the opportunity to achieve their full potential.
Everything we do is premised on the “pursuit of goodness” – considering not just “what” is accomplished but also “how”.
Some of the organisations we’ve worked with…
Who we are…
Over the last 20 years, he has worked closely with two of Western Australia’s most successful entrepreneurs – Jack Bendat and Andrew Forrest – as well as organisations in the public, private and non-for-profit sectors.
Previous roles: Chairman, National Basketball League; Managing Director, Perth Wildcats, Perth Lynx; CEO, World Series Rugby, Western Force.
He is a Fellow of The Australian Institute of Management, a Certified Management Consultant and has an MBA from RMIT University. Author/Journalist – Rolling Stone Magazine, national award recipient.
Peter Westlund MBA CMC MIMC FAIM GAICD is a Certified Management Consultant guiding and facilitating consulting and mentoring assignments to achieve desired results for organisations and empowering owners, directors and managers to develop successful leadership and management capabilities. With a focus on strategy development, process change, performance improvement and interim management, Peter works in a range of sectors including manufacturing, construction, distribution, and services delivery.
He is a non-executive director of Institute of Management Consultants and HockeyWA and is a Fellow of Australian Institute of Management and a Graduate of Australian Institute of Company Directors.
Saarah Mathinthiran M.Fin gained experience in finance and developed her systems and processes improvement skills at different Western Australian SMEs.
Her consulting skills have grown through several roles within SMEs including forecasting, business valuations, systems and processes, strategic planning and human resources.
Saarrah has graduated from a French Business School with a Masters in Finance and is currently completing a Masters in Human Resources and Employment Relations at the University of Western Australia.
Aaron La BSc has experience working with local not-for-profits on a range of projects from strategy to search engine optimisation.
He leads our People & Performance Research project.
Aaron has a Bachelors in Psychology and is currently completing a Masters in Human Resources and Employment Relations at the University of Western Australia.
Nigel brings extensive digital planning and channel integration experience with a history of success within Australian corporates. He has driven digital transformation across a number of blue-chip clients, and has been recognised and awarded numerous times for the work. Nigel is also a passionate communicator and digital advocate, and believes in bringing business ‘on the journey’ to achieve maximum engagement and growth.
Expert in the technical, conceptual and content development of marcomms-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches through creative content development and remarketing efforts.
Joseph Fernandez is an author & communications leader.
Since 1990, Joseph Fernandez has worked in advertising, journalism as well as corporate communications, holding key positions at Aside, Goldwire, Median and UST Global. Between 1998 and 2006, Joseph founded and led Median—one of India’s first pure-play corporate communications firms. Working with the IT industry since 2006, Joseph has led strategic communication initiatives for some of the world’s most influential companies.
Joseph is the author of the book: Corporate Communications: A 21st Century Primer (Sage, 2004). He has also authored 25 publications in the areas of business, communications, history and management. Joseph has served as the editor of over 50 websites and produced over 100 films for global audiences.
Areas of specialty include: Writing, Research, Scripting, Corporate Communications and Marketing Communications
Joseph has a Masters in Journalism and Media Studies from Cardiff University, UK along with postgraduate and graduate degrees from Madras Christian College and Loyola College, Chennai.